Where Emirati Talent Meets Global Opportunity.
Emirate Talent Agency is a creative agency dedicated to discovering, developing, and elevating Emirati talent across disciplines.
About ETA
ETA was born from a question: What happens when one voice tells a nation’s story better than any campaign ever could?
After years of shaping national narratives within the UAE government from the Prime Minister’s Office to the Arab Hope Makers initiative we saw the same pattern: it wasn’t buildings or slogans that moved hearts, it was people.
Our founders realized that the UAE’s greatest untapped resource is its people thinkers, creators, athletes, scientists whose stories have the power to shape how the world sees us.
The world invests billions in cultural exports from Korea’s K-Pop and Japan’s anime to America’s Hollywood. But every global movement starts with talent with a person who carries a story bigger than themselves.
ETA was created to make sure the next story the world hears… is ours.
What We Do
We discover, develop, and elevate Emirati talent by combining representation, storytelling, and strategic global placement.
Talent Discovery And Representation
Identifying and representing exceptional Emirati talent across disciplines, preparing them for meaningful global opportunities.
Story-Crafting And Personal Branding
Shaping authentic narratives that define each talent’s voice, purpose, and positioning on the world stage.
IP Creation And Licensing
Transforming ideas, stories, and expertise into intellectual property that can be scaled, licensed, and sustained.
Strategic Partnerships And Global Placement
Connecting Emirati talent with influential platforms, institutions, and global opportunities that amplify impact.
Our Talent
We don’t need celebrities. We need citizen diplomats voices who carry the UAE’s story with authenticity and pride.
Science And Technology
Innovators, physicists, AI pioneers.
Sports And Athletics
Olympians, equestrians, martial artists.
Culture And Culinary
Chefs, architects, fashion designers.
Arts And Performance
Filmmakers, musicians, poets, storytellers.
Business And Economy
Entrepreneurs, CEOs, philanthropists.
Partner With ETA
Let’s Build the Future of Emirati Talent Together.
We collaborate with governments, brands, and cultural institutions to create programs, products, and platforms that elevate Emirati talent to global relevance.
From licensing partnerships to curated cultural campaigns, ETA is where creative vision meets national impact.
Join as a Talent
Where Emirati Talent Meets Global Opportunity
Emirate Talent Agency is a creative agency dedicated to discovering, developing, and elevating Emirati talent across disciplines.
We work with individuals whose craft reflects cultural depth, originality, and global relevance.